Design Elements, Color Fundamentals

in Advertising, All Books, Art, Fine Art, Graphic Design
Serial No. GR0002#
Title Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects
Author(s) Aaris Sherin
Series Design, ,
Year 2001
Language English
Pages 161
ISBN 978-1-59253-719-8
Size 12.7 MB
Extension HQ PDF

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for who want to create memorable design and successfully communicate with their audience. It is the second book in Rockports Design Elements series, which focuses on the core elements of design. With this book, will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection can be used in real-world projects —Explore hundreds of examples, illustrating how effective color combinations can be applied to any project, across , and in diverse, , and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when its OK to break the rules with Design Elements, Color Fundamentals!

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